Star Sports has seized the NBA’s broadcasting rights in the Indian subcontinent after the agreement with incumbent broadcaster Sony Pictures Networks India (SPNI) was not renewed. Sony was the official streaming partner of NBA for nearly eight years after they signed a multi-year broadcast contract with the NBA in November 2012.
As part of the agreement with Sony, the rights were divided between Ten Sports, which was then part of ZEE, and Sony Pix, Sony’s stable English movie channel. Under the terms of the new agreement, basketball fans in India will be able to watch select matches from the 2021 Playoffs and Finals on Star Sports Select and Star Sports 1. NBA Business Head – Global Content & Media Distribution Sunny Malik confirmed the partnership and different packages that Star Sports will broadcast on television.
“We are committed to bringing the best content in the NBA to our fans, and with this partnership, fans will have access to a weekly selection of live games through the NBA Playoffs, Full Conference Finals and Finals. Star Sports also wants to broadcast daily highlights and classic NBA content until the end of the season. “
Since Sony did not renew the contract, the NBA was left without a live announcer in India. Finally, they struck a deal with Indian public service announcer Prasar Bharati in January 2021 for the rights to show classic content, documentaries, and game highlights.
The NBA The season has entered its playoff stages, as the teams will face off against the champions from their respective conferences. The defending champion Los Angeles Lakers lost the first game of their playoff series to the Phoenix Suns. However, the Lakers still have six games left to turn things around this season. The Brooklyn Nets are currently the favorites to win the championship this season. The Nets have a star-studded lineup of Kevin Durant, James Harden, Kyrie Irving. They currently lead their playoff game against the Boston Celtics in the eastern conference after finishing second in the league table behind the Philidelphia 76ers.