An internal email written by late Apple co-founder Steve Jobs offers a window into the tech giant’s hardware strategy right after the launch of the first iPhone in 2007, plans that included a Mac tablet and a 15-inch MacBook Air.
The document, made public as part of the discovery in Epic v. Apple and highlighted by Twitter account TechEmails Wednesday is a hard copy of the agenda from the executive team meeting in August 2007, two months after the original iPhone was launched. While most of the discussion topics have been publicly revealed since then, there are trivia that offer insight into the projects that failed to make the cut.
For example, Jobs refers to a 15-inch MacBook Air that was scheduled for launch or internal planning in the first half of 2008. Apple would debut a 13-inch MacBook Air in a classic 2008 presentation in which Jobs showed slender. thin and light in a manila envelope.
Rumors about Apple’s interest in a 15-inch MacBook Air surfaced in 2009, and again more recently in January, although the company has so far not committed to a larger variant of its popular laptop. An 11-inch model was produced between 2010 and 2016.
Interestingly, Apple also seems to have considered introducing a tablet-style Mac prior to the introduction of the iPad in 2010. A brief mention in Jobs’ email, a “tablet” was put into discussion in the Mac category. Before the launch of the iPad. iPad, scuttlebutt identified Apple as one of the earliest entrants in the tablet game, though the company eventually took a different, and possibly smarter, direction by adopting an energy-efficient ARM-based platform that ran a lightweight operating system.
Other details revealed in Jobs’ email include mention of a “Super nano” device that could be a previously unreleased iPod variant and the possible opening of iPhoneOS (later iOS) to accommodate third-party applications. On the latter, the handwritten notes scrawled in the margins of the document show that Apple was perhaps considering partnering with EA to bring games to the iPhone and iPod touch.
A seperation internal email As of 2012, software chief Eddy Cue discusses promoting the then-new Shazam Player app from the Shazam music identification service on the App Store. Cue decided against the suggestion, saying: “[w]We are not going to promote something that puts it [sic] like replacing our music player unless it is significantly better than our player and it is not. “