Taylor Swift mixes Jake Gyllenhaal gossip nostalgia and pours new tea to promote Red (Taylor’s Version) release

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A project that began with such bitterness for Taylor Swift has become a celebration: a joyful and exuberant coronation of herself and her talent. It’s a stunning achievement, and exactly the right move and mood for someone who has been as famous and successful as her for so long, due to her seemingly limitless songwriting talent, but also how much gossip she has given us, and how he put that gossip into his music. It’s not easy, and somehow Taylor finds a way to keep doing it, all too well, ah.

But to get back to the mood and bitterness, the energy Taylor is serving right now, as he breaks free Red (Taylor’s version)Part of the ongoing process of re-registering his back catalog and devaluing his own masters, which he does not own, is to approach projects with a renewed joy for his own material, even if the initial reason for the effort came from some a negative post He turned a personal setback into a way to deepen his connection with his fans, revisiting these old songs in the community and rewarding them with songs from the vault and with family favorites that have now been mythologized over time. In the process, instead of just going backwards, she pushed her limitless creativity forward, so that the work feels familiar but also fresh. Red (Taylor’s version) it’s a major victory as it is both past and present, a tribute to the songwriter she was and a testament to the power she is now.

And of course, as expected as far as Taylor is concerned, he’s mixing up nostalgic gossip and pouring hot new tea as part of the promotion. He’s smart, he’s funny, he’s operating at his highest level right now. And when Taylor is in that rut, it’s great for the culture.

Red (Taylor’s version) fell on friday. To generate the maximum amount of heat for the release, he rode with the extended version of “All Too Well”. “All Too Well” is considered by both fans and critics to be one of the best songs in its prolific catalog. It is widely believed that it is about Jake Gyllenhaal, and she revealed many years ago that when she first wrote it, it was ten minutes long and was shortened for time on the album. This is the most noteworthy bonus on Taylor’s Version, something its fans have been wondering for years if they would ever hear it or not. Its long-awaited launch was accompanied by a short film directed by Taylor herself, starring Dylan O’Brien and Sadie Sink, basically acting out the lyrics of the song – or, rather, the course of Taylor’s relationship with Jake. Dylan has Jake’s unmistakable style (gray henley, cap, beard) and while we saw then-time pap shots of Taylor and Jake with their arms around each other holding their New York in the fall, in this film, is basically recreating their romance and montage of the breakup. He’s giving us the deepest look at what they had, how much they liked it until it wasn’t anymore. What does “casually cruel in the name of honesty” look like (one of his best lyrics ever).

Although that line is already well known, the new lyrics extending the original from five minutes to ten minutes sound better now than they would have if she had allowed us to hear them back then. Not only because she has done well and sings in 2021 from a different perspective, with the benefit of healing and hindsight, but also because looking back, her foresight is much more pronounced.

Her “F-ck the Patriarchy” keychain reveals that he broke up with her and then came back only to do it again. And, of course, the burner:

“And I’ve never been good at telling jokes

But the punchline goes

I will grow old …

But your lovers remain my age “

God is good. Precisely because it is bigger. That’s why you hold the shot, wait for maximum impact.

Taylor wore a purple velvet dress to the short film’s premiere on Friday and then the next day, on Live Saturday night, starred in “All Too Well” in a fascinating ten-minute set with the film playing behind her, a departure from the standard situation of two shows we normally see on the show. It’s a challenge to keep an audience that long on a song – and for me, she got it right. Taylor is such an effective lyricist, aka narrator, that “All Too Well” didn’t seem too long, at all, not in this medium. It’s live television, it’s live performance and SNL is one of the few, if not the only format that consistently allows this to happen on TV. This is not to say that every entertainer should be given so much time, but in Taylor we have one of the best songwriters of his generation, and one song in particular that has captured so much cultural imagination, I feel like there is someone complaining. , may have been the subject of the song, LOL, and the men who sympathize with him.

But that’s not all for Jake with “All Too Well”. There is another track up Red (Taylor’s version) it is also speculated that it is about him, from Taylor’s vault, called “I Bet You Think About Me”. Taylor describes it as a fun “drink song”, to capture that stage after a breakup when you’re like, fuck that person, they don’t know what they lost, I don’t give a shit anymore. .. or at least trying to convince himself of it.

I mean, there’s a lot of tea in these lyrics too, about her ex and her smart friends and their smart conversations that make her feel like she’s not good enough but in addition to the bonus of releasing the song, she announced yesterday that there it will also be a video.

As I write this post before the video’s release on Monday at 10am ET, we’ll be talking about it tomorrow, but there’s still a lot to discuss before its release. The fact that Blake Lively is making her directorial debut – well, they’ve been close for a long time, Blake and Ryan Reynolds attended the SNL Saturday’s after-party in support of Taylor’s triumphant return to Studio 8H, but what makes it all the more intriguing is that …

Taylor and Blake are friends. And Ryan and Jake are friends. They made a movie together, they did pieces on social media together, and sometimes Hugh Jackman is a part of it, presumably they spend time together in New York, where they all live. Which means Blake must have spent time with Jake too. And now he’s directing Taylor in the music video for a song allegedly about Jake just as Taylor has been putting Jake on fire all weekend.

Or … you know … is it possible that Blake played peacemaker? Is it possible that now that everyone has moved on and that they are over and Taylor can look back on the relationship just for how it inspired one of her biggest art hits that can pull off the latest twist and make a cameo to Jake? I mean, it’s definitely a stretch. But if there is a way for everyone to leave this behind …

Taylor managed to turn a shitty situation about her masters into such a fun celebration of her music. Imagine what this does for gossip culture if she does the same to one of her most infamous heartbreakers.

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