Tesla vehicle registrations were 230,855 in the first three quarters of the year, beating Mercedes with 213,708, Experimental data shown. Lexus was in second place with 245,864 and BMW led the market with 259,237 in the nine months.
But Tesla grew in September. While new BMW registrations increased by 22,990 for the month and Lexus added 22,908, Tesla registrations increased by 36,690 vehicles, according to Experian.
Tesla was more than 40,000 vehicles behind the luxury market leader in June. It is now only 28,382 behind.
The question on many minds right now: Is Tesla simply an unstoppable behemoth? Or is all of this simply a reflection of the temporary global chaos of not enough microchips to go around?
“It may be a little early to say that Tesla is outperforming Mercedes in terms of sales permanently, but the fact that it has managed to do so with a much more limited product line is impressive,” said Jessica Caldwell, executive director. of Edmunds’ insights.
“Given where we are with the chip shortage, it’s probably premature to make long-term long-term statements as automakers grapple with varying degrees of difficulty, but it shows Tesla’s strength,” Caldwell said.
Tesla does not release sales figures in the United States. Consequently, the registration count provides the most comprehensive view of the market battlefield. The posting data is generally aligned with the sales totals.