Tesla Inc added “Technoking of Tesla” to billionaire CEO Elon Musk’s list of official titles on Monday, in a regulatory filing that also named CFO Zachary Kirkhorn “Master of Coin.”
The electric car maker did not explain the reasons for the cryptic new titles.
Musk also shared a new electronic music track about a non-fungible token, or NFT, a new type of digital asset that is authenticated using blockchain.
“I sell this song about NFT as NFT,” read the tweet, which featured a video of what appeared to be a golden trophy decorated with coins and dog figures accompanied by throbbing techno music.
The popularity of NFTs has exploded during the pandemic as enthusiasts and investors rush to spend huge sums of money on items that only exist online.
I sell this song about NFT like NFT pic.twitter.com/B4EZLlesPx
– Elon Musk (@elonmusk) March 15, 2021
Last month, musician and artist Grimes, who is dating Musk, sold some animations he made on a website called Nifty Gateway for more than $ 6 million.
It was not immediately clear if Musk actually intended to sell the video or the song.
Musk’s recent promotion of dogecoin on Twitter has also raised the price of that cryptocurrency.
Last month, Tesla revealed that it had bought $ 1.5 billion in bitcoin and would soon accept it as a form of payment for cars, pushing up the price of the world’s most popular cryptocurrency.
Bitcoin hit new highs of close to $ 62,000 over the weekend, but retreated around 5% early in the European day on Monday.
In another statement, Tesla said that Automotive Chairman Jerome Guillén had moved into the role of Chairman of Tesla Heavy Trucking, to lead Tesla’s entry into “the critical heavy truck market for the first time” (Bit.ly/ 3rSYMIE).
Tesla said in January that it will begin deliveries of its long-delayed Tesla Semi trucks in 2021.