As skirmishes emerge debating the legitimacy of the entire clean beauty movement on the internet, companies like NEWS BLOCK and Beautycounter welcome the opportunity to address them with facts, on the steps they take to formulate without thousands of potentially harmful ingredients, communicating the science in around your decisions. and advocate for changes in the laws of the country. While a lemon-yellow bottle of Vitamin C Hydrating Serum, a feather-light berry lip balm pairs with shine, or a super skin cream with jaw-dropping results are lovely, whether you care about cleanliness or not. , the science behind them is powerful. .
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“We hope this reaction leads to a healthy discussion on a topic that is really worth talking about,” says Beautycounter founder Gregg Renfrew. “It’s about our health, it’s about transparency, other it’s about doing something beautiful and backed by science. “
To those ends, clean beauty companies like NEWS BLOCK and Beautycounter are doing everything from hiring doctors to help develop formulas and policies to advocating for change on Capitol Hill.
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“The root of the problem is in Washington, DC,” says Beautycounter Senior Vice President of Mission Lindsay Dahl. “Some of the criticism around clean beauty has to do with the fact that there is no legal definition of ‘clean’, and we think there should be, so we spend a lot of time trying to encourage members of congress to help create the systemic change that is needed. . What many critics don’t realize is that many marketing terms like ‘clinically proven’, ‘pharmaceutical grade’, ‘dermatologist tested’, ‘organic’ and ‘natural’ so it has no legal definitions. We believe that ‘clean’ should have a clear and real meaning, and in the absence of being determined by the government, we are transparent about what it means to us. “Note: At NEWS BLOCK, we use many of these types of terms to describe the products that We use the word “organic” to describe products with the USDA organic seal on them, we use “clinically proven” to describe products that have undergone third party clinical testing (here, for example, are the clinical results on our oil GOOPGENES facial) and “dermatologist tested” to describe products that have been tested and approved by an independent dermatologist.
The transparency around what’s in, say, a nightly peel that transforms the skin once a week or a serum that feels like silk and delivers results like firming, smoothing, and diminishing lines and wrinkles seems simple enough, but even that leaves the consumer with the need to browse. every ingredient on every label, rather than tasking the government with protecting that consumer.
Making decisions about which ingredients to avoid is only a small part of addressing what clean beauty can and should be; at NEWS BLOCK, where we maintain some of the strictest cleaning standards in the industry, what works and what doesn’t evolve as new science emerges. How the different clean ingredients can work together to make each other more powerful, for example the physical scrubs in our Microderm scrub help the chemical ingredients to penetrate and polish to an even greater degree, is important, as is understanding. that the old beauty industry argument that “The dose produces the poison” is actually not true when it comes to endocrine disruptors (for some of them, there is no known safe dose). Even the way ingredients are processed can affect their safety.
“Our ‘never’ list is important to us,” says Dahl. “These are ingredients that we don’t think are safe to use. We start with ingredients that other governments have banned for safety reasons, and then we review studies, and more studies, and check the science behind those studies. That is, just because there is a study that points out an ingredient as a problem, we do not automatically ban that ingredient. An example would be the ingredient phenoxyethanol. There were two studies that people were citing around them, and the first study didn’t even refer to phenoxyethanol, and in the second, the science just wasn’t solid. So we don’t ban that ingredient. On the other hand, carbon black, an ingredient in masks and eyeliners, is something we don’t want to stop including in our science-based formulas. And part of being backed by science, with our own scientists and in partnership with some at Tufts University, is staying open to new information as it comes along. “
Equally important to the clean mission, Dahl says, is the focus on sustainability (the new pink glass packaging from the hit Countertime collection is not only stylish, but much more easily recycled than plastic) and responsible sourcing. “We have physically visited all the mica factories that we use,” he says (much of the mica in cosmetics comes from sources that employ child labor). “Clean for us means safe for people in the supply chain and making sure our packaging is working properly.”
For critics who accuse the clean beauty movement of causing fear, Dahl doesn’t miss a beat. “Fear?” she says. “The beauty industry was built on fear: the fear of looking old, or not old enough, or tired, or just not like everyone else … worrying about your own health, the health of others and the health of the planet is something different as a whole. ”
Top categories to clean first
Daily hair essentials
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