Today, Monster Energy was announced as the official energy drink of the BIG3. As the BIG3 prepares to return for its fourth season, fans will notice a number of improvements to the championship thanks to this new partnership with Monster Energy. This is BIG3’s first partnership in the energy drink category.
The main features of the partnership include:
- Each week the most impressive game on the BIG3 game list will be highlighted through broadcast partners and proprietary social channels such as the beverage company sponsored “Monster Moment”.
- The Monster Energy branding will be visible both on and off the pitch.
- BIG3 players and coaches will be featured in Monster Energy store promotions at major Monster Energy retailers across the country.
“This partnership has been in the works for a long time and we are excited to see it materialize as we prepare to bring the fire this summer. We see him as the perfect match for our league – we’re huge fans of Monster Energy and the work they’ve done in sports and entertainment, ”said BIG3 co-founders Ice Cube and Jeff Kwatinetz.
“Monster Energy is the ideal partner for our championship as we prepare to bring the excitement of the BIG3 back to fans this summer. Their cutting-edge brand aligns perfectly with BIG3’s innovative vision and commitment to sport, “said BIG3 CEO Chris Hannan.” We know our fans will love the “Monster Moment” every week! “
“Monster Energy is thrilled to be a part of BIG3 basketball with its intensity and passion for providing an exciting live experience,” said Dan McHugh, CMO of Monster Energy. “It’s the perfect alignment of two unconventional brands and we look forward to working with the BIG3 team on programs that bring this sponsorship to life.”
BIG3 is the official creator of the new global sport, FIREBALL3 and returns for its fourth season this summer with a roster of new enhancements. Known as a revolutionary league that focuses on innovation, BIG3 implemented important rules during its 2019 season which included lowering the minimum age of athletes from 27 to 22, opening the league to all non-professional athletes and professionals who want to try, and a first of its kind, the “Bring the Fire” rule which allows teams a half challenge resulting in a one-on-one game.
Monster Energy was launched by Monster Beverage Company in 2002 and offers customers a variety of 34 different beverages, including its main line Monster Energy.