The designer duo of Ace Pankaj and Nidhi Ahuja say that the COVID-19 pandemic has changed their perspective towards fashion as they now strive to be more environmentally friendly with their creations.
The designers presented their ‘Kaleido’ collection at the current ‘phygital’ edition of FDCI X Lakme Fashion Week, with a mix of virtual and on-the-ground events, here on Wednesday.
In an email interview with PTI, Pankaj and Nidhi said they realized the importance of reducing waste with their designs and clothing.
“The pandemic has definitely changed our perspective on our craft. We’ve realized how prudent and imperative it is to design sharp, focused collections – reduce waste by designing less and ensuring that every sample, every stitch, and every fabric cut counts.
“Our planet and nature need care, as do our creative souls, and there will be no peace if one has the cost of the other,” said the designer couple.
Pankaj said his future collections will focus on portability and a sense of well-being. “Fabric is our immediate environment. Humanity has its environment in nature, but the immediate environment of the body is the clothes we wear. They are cool and comfortable. elegant, ”he added.
From stage to conception to execution, sustainability is an idea that all designers should embrace, Nidhi believes.
“Even small individual contributions make a difference, and we are doing this by reducing waste, using recycled materials, producing sensibly and making every item worth buying with some conscience,” he said.
Their new ‘Kaleido’ range is billed as an explosion of technicolor, with geometric designs bursting with rainbow hues of red, orange, pink, ultraviolet blue and electric green. ” The collection is inspired by a kaleidoscope and a myriad of unique patterns. and visuals it offers. We have always loved geometry. This time we were really fascinated with how the patterns change when you view them through a kaleidoscope, ”said Pankaj.
Nidhi added that the flowy silhouettes containing tailored maxi and mini dresses and coordinating ensembles are ready for the holidays.
“The fabrics are transparent, translucent, breathable and easy to use. A kaleidoscope generates changing symmetrical patterns from small pieces of colored glass, symbolizing constant evolution. Creatively, too, we are always evolving, and this is the essence of our collection, ”he said.
The fashion gala, which opened on Tuesday, is being organized by Lakme Fashion Week (LFW) and the Fashion Design Council of India (FDCI) in a hybrid format.
Although they miss presenting their collection in front of a live audience, the designers also believe that the future will be powered by virtual showcases.
“Nothing can take away from the physical audience that appreciates your show in real time, but Phygital has allowed us to experiment with technology. It also helps to reach a wider audience and democratize fashion, ”said Pankaj.
Nidhi believes that digital fashion shows have the potential to appeal to a much wider audience. “Although, physical events, which have a limited number of seats and a limited target audience, help the audience connect emotionally with the show.
“This current edition may not be a unique moment in history, but we hope that there will be a fusion of the digital and the physical in the future that will help us reach out and show our creations to a diverse and wider audience,” he added.
Fashion week will close on Sunday.