Disney CEO Bob Chapek says the launch will be announced based on several factors.
Disney CEO Bob Chapek says the long-awaited Black widowThe theatrical release appears to be a last minute call. The film was originally scheduled for release in May 2020 and would have started phase 4 of the Marvel Cinematic Universe. Then the coronavirus pandemic happened and the plans were largely disrupted, and that too, multiple times. It is now scheduled for May 2021, but there are people in the film industry who believe that the date should be changed once again due to the uncertainty that comes with theatrical releases.
What Chapek Said
While talking to Bloomberg, Chapek addressed the possibility of releasing the film on time and said Disney should keep its options open considering the recent changes. He also mentioned that theaters in New York and Los Angeles won’t even open a few weeks ago, and suddenly they’re open, so he lets you wait and see how potential audiences react to these reopens. He said that the decision will be last minute, either by Black widow or any other title.
The current situation is that while the cinemas are open, medical professionals believe it would take at least a year for things to normalize after the vaccines are available. The summer movie schedule is changing because of this.
Disney’s decision and its alternatives
Disney’s wait-and-see approach seems smart, but there are also risks. The movie hasn’t released a trailer in over a year, so they’ll need to restart the marketing campaign to build buzz once again.
The other option will be to launch it on your Disney + streaming service. But Marvel Studios seems reluctant to do so. Regardless of what they opt for, they must start marketing once again.