The England and Wales Cricket Board (ECB) has partnered with Sky Sports to launch a new grassroots cricket initiative called Dynamos Cricket Intros. The scheme will offer training to 300 new coaches who will work in 150 schools and 150 community centers to encourage more children to start the game of cricket regardless of gender, ability or background.
The main goal of this collaboration is to reach children who do not have access to cricket for various reasons. The three-year investment for ECB and Sky Sports will allow schools and community centers in underserved areas to offer free courses. Dynamos Cricket Intros wants to target 100 towns and cities across the UK.
Starting June 1, it is designed to inspire the next generation to grab a bat and ball, particularly in urban areas, by introducing children to a streamlined and more dynamic game of countdown cricket. The initiative is divided into three main parts; recruitment and training, access to free courses, and creation of fun educational videos delivered by game stars.
To generate more interest around the show, the fun and educational video series featuring England star Jofra Archer and Tammy Beaumont will be available on the Sky Sports YouTube channel.
Rob Webster, Managing Director of Sky Sports, said: “At Sky Sports, we believe that all children should have the opportunity to play cricket regardless of their gender, ability or background. As a long-time partner of the ECB, we have invested in Dynamos Cricket Intros to tackle some of the biggest barriers to participation head-on. “
Nick Pryde, ECB Director of Participation and Growth said: “We are continually grateful for the depth and breadth of our partnership with Sky Sports. His generous investment in creating Dynamos Cricket Intros is an incredible example of his dedication to increasing the number of children playing cricket in this country and making the game more inclusive and diverse. “
This initiative will go a long way to bring some relief to the grassroots cricket fraternity in England due to the pandemic. English cricket may be a further relief in the coming months as the UK government promised a good chunk of the sports aid package in March.