There was a time when having access to the right technology was enough to make any marketing strategy successful. For example, online video content on YouTube or Vimeo had more than 1 billion active users every month, and this number has not stopped growing since.
With the rise of social media platforms like Snapchat, Instagram, and Facebook, video marketing has become increasingly popular. Marketers are taking advantage of this growing trend by using videos to increase brand awareness and drive traffic back to their website or landing page. Although many marketers are aware that they need a strategy for creating engaging videos through storytelling techniques, some may not know where to start when it comes time for production.
This is not just a challenge for video marketers but also a huge opportunity. Online video content may seem attractive, but including it in other marketing strategies comes with its own set of challenges that are not easy to solve. For example, creating professional-looking videos takes a hefty amount of time and vital skill sets. This is why other alternatives are emerging in the online media space—like using online video editors, free stock videos, or animation templates.
Companies are taking advantage of this idea, so there is no wonder why the Online Video Market will have more than 3 billion users in 2022, which is twice as much as it had in 2016. As you can imagine, the Online Video Market has become very crowded and stiff over the last few years, making it even harder to become a successful Online Video Marketer.
Video marketing has become an integral part of any business’s digital marketing strategy. Consumers are now more likely to watch a video before reading text on the web, and nearly 75% of marketers use video in their overall content strategy. The average person watches around 3 hours of video per day.
Here are three main future trends in video marketing: online video editor, using more interactive elements, and utilising live streaming features.
- Using Interactive Videos Online
The online video industry has also been rapidly changing. They are no longer just used for entertainment or to promote a business, but many brands use interactive videos to engage their customers and collect consumer data. The power of the web is unbounded, so it is only natural that videos are firmly integrated into the fabric of how people discover information. As a result, online videos in 2022 will be more interactive compared to their current form.
- Live Streaming
Live streaming is another trend that businesses should keep an eye on if they want to stay relevant in 2022. Many consider this a new category of consumer communication, and it is growing in popularity. Online video can be a way for businesses to connect and engage with customers. Live streaming is an effective strategy that helps to increase customer engagement and allows users to interact directly with brands in real-time. In addition, online video production is becoming more affordable, and the tools required to produce professional-quality videos are readily available to all companies. It is also not just about creating videos for marketing purposes; companies can use them to stream live events or provide tutorials on using their offerings.
We will see more high-quality videos being produced from different brands, live streaming features. Online video is constantly changing with new trends and technology, so these changes will continue to happen even more rapidly in the future. As a result, we can better prepare ourselves for 2022 and ensure live streaming that engages our respective audiences as we see what works and what does not.
- Online Video Editor
Wideo and Adobe Spark, major online video editors, will continue to improve as they find new ways to accommodate all types of creators. Without prior experience or skills, marketers can use an online video editor to produce professional-looking videos quickly and easily. The video editing tools allow anyone to create a unique and compelling piece of content using pre-made scenes and elements. They make live-action or animated videos in an instant, which means that your team does not have to invest a lot of time in production. They are easy to use and adaptable to any brand, size of the company, or industry. Videos created with online video editors can be tweaked and modified to meet the target audience’s demands. Online video editing is reaching new heights as companies use Artificial Intelligence to generate personalized videos that best fit their target audiences. Online videos are becoming more influential than ever, and brands must embrace this change to maintain a competitive edge.
According to Cisco’s Visual Networking Index Forecast, global mobile data traffic will increase nearly fourfold by 2022. As a result, the average North American consumer will generate 130GB of traffic per month – more than 13x what’s currently being generated – and global mobile data consumption will account for nearly half of the overall data consumed. At the same time, household internet speeds are expected to double from a current average of 36Mbps to 70Mbps by 2022, according to Akamai’s State of the Internet report. These factors point to a continued explosion in the amount of video content being consumed, like the average internet speed and device size continue to increase. At this pace, it is clear that video marketing is becoming much more than just an option for today’s businesses – it has become a key element to being competitive online.
Video marketing is a growing industry, and it has been predicted that by 2022, videos will overtake text as the primary form of content for marketers. As more and more people turn to online sources for information, brands must adapt their strategies accordingly to remain competitive. In addition, companies that use video marketing see higher engagement rates than those that do not because it allows them to connect with their audience on an emotional level and provide value beyond just selling a product or service. As a result, companies can stay ahead of the curve when it comes to incorporating video into their overall marketing strategy.