The latest Shot on iPhone collaboration is a NewJeans music video shot entirely on an iPhone 14 Pro.
Shot on iPhone is an Apple campaign aimed at showcasing the photography and video capabilities of the iPhone. He has produced everything from large billboards to full-length movies.
The latest collaboration is one with the K-pop band NewJeans in the music video for “ETA.” According to a report from Adage and further confirmed by the music video itself, the video was shot on an iPhone 14 Pro.
While the iPhone 14 Pro’s camera and sensors are capable of producing 4K ProRes video, stabilized action mode video, and cinematic video, it can’t handle all challenges without help. A disclaimer in the video suggests additional hardware was used, such as lenses, gimbals, and waterproof cases.
Despite the additional tools, the video shows that the iPhone was able to capture quality video even in challenging environments. Parts of the video take place at night, underwater, and in a drone.
Apple previously worked with NewJeans for the opening of Apple Gangnam. An in-store pop-up displaying spatial audio music recorded by NewJeans was available as a Today at Apple session.
Even the NewJeans website is a slimline iPhone 14 Pro with interactive buttons that launch apps. However, the battery indicator is uncomfortably low.
The music video and bonus content for NewJeans are available on Apple Music. Behind-the-scenes footage of the music video’s development will be available on the band’s Instagram and TikTok.