The Philippines secures second place in TikTok’s list of K-pop obsessed countries

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Tic knock, the premier destination for short-lived mobile video, demonstrated its growing influence on the music industry by releasing key K-pop insights and trends on TikTok today. Developed in partnership with Kpop Radar, a K-Pop fandom data service run by music start-up Space Oddity, the study outlined the platform’s lasting impact on K-pop consumption and acquired fandom culture.

The study revealed an exponential growth in K-pop content on TikTok over the past three years, with the number of such videos tripling from 33.5 million in 2019 to over 97 million in September 2021. 92.8% of these videos are was made outside of Korea, with Indonesia emerging as the first creator (16.4%). The Philippines (13.5%) and the United States (8.7%) follow closely.

TikTok was also highlighted as a platform that not only reconnected fans with their all-time favorite jams, but also introduced K-pop lovers to new emerging Korean songs and artists. For example, while old hits like “What is Love?” of TWICE. and SS501’s “Making a Lover” saw a resurgence on the app, songs like Mommy Son’s “F the World” (feat. Wonstein) and Stella Jang’s “Colors” went organically viral, helping these artists launch further their careers.

Contents TikTok K-pop kpop

In addition to its high engagement rates, allowing fans to reimagine, create and share well-known songs and choreography has allowed TikTok to make a splash among K-pop fans. BLACKPINK’S LISA’s hit “MONEY” grew further in popularity as the creators of TikTok began associating the song with reenactments of iconic scenes from the Netflix series “Squid Game”. In fact, the platform has seen over 3.1 million videos inspired by the latest K-pop music releases, amassing an astonishing 9.1 billion views.

In addition to the covers, TikTok has also redefined how fans interact with their idols. Fourth generation K-pop artists, such as BDC and Weekly, have amassed a huge following on their TikTok by leveraging the platform’s creative challenges and features to connect with their respective communities. Likewise, STAYC’s TikTok followers have grown nearly fivefold in the past six months. Their sustained popularity on TikTok even prompted them to pre-release their new single “Stereotype” on the app.

Contents TikTok K-pop kpop

“TikTok has changed the way people consume and experience K-pop, with fans from Korea, Singapore and around the world now having the space and tools to recreate and reimagine their favorite content,” said Jay Bae, Head of Global Business Development at TikTok Korea. “As K-pop is so loved by the global TikTok community, we will continue to promote initiatives to support both artists and fans.”

“TikTok has certainly made its mark on the music industry, joining the ranks of LP, radio and television. We are grateful to be part of this ongoing movement to support the genre and its community, ”added Bae.

Further insights into TikTok and its continuing impact on the K-pop industry can be found on the official TikTok website of the Kpop 2021 radar: https://conference.kpop-radar.com/en/.

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