Beyoncé’s clothing line honoring black jeans features other Houston rappers.
The Ivy Park collection campaign features actor Glynn Turman (House of Lies, The Wire, A Different World) a real life cowboy, dressed in a denim tracksuit while riding a horse. As well as Beyoncé’s mother, Tina Knowles Lawson, and the Houston rapper Monaleo and Tobe Nwigwe.
It’s great to see Beyoncé use fellow Houston rappers Monaleo and Tobe Nwigwe in the ad campaign.
Tobe Nwigwe A native of Houston from southwest Alief, he built his ardent fan base since 2013.
Nwigwe’s popularity steadily increased as she launched her weekly freestyle series #gettwistedsundays. Including his wife Fat and his family in everything visual. Outside of dope music, we’ve also gotten a consistent representation of black love in an unusual way. We love to see it. Tobe took to social media to show enthusiasm for the collaboration.
Monaleo is another star emerging from the Houston rap scene. Quickly gaining national attention for her viral track, “Beating Down Yo Block.”
The track features a popular 90s Houston anthem, Yungstar’s “Knocking Pictures Off Da Wall.” Since its launch in April, it has garnered more than 2.5 million views on Youtube. Even getting a Queen MJB repost on his Ig page as he sang the lyrics to his followers.
Monaleo took to social media to show her appreciation for the opportunity.
In a tweet, he said: “My wildest dreams have come true. All those hours spent in front of the mirror dancing and singing like Beyoncé have paid off. Thanks to Bey and the staff at Ivy Park + for inviting me “
She also appears in Roc Nation’s Snoh Aalegra ad campaign. Check out the full video below.