Michael Jordan is making an effort to amplify women’s voices with his latest business movement.
In celebration of the 25th anniversary of the WNBA, the ‘Jordan Brand’ recently added eight women to the family, bringing 11 women officially to their roster. In a statement on the extended women’s roster, Jordan shared her excitement.
“The world needs female voices and we cannot ignore that or else we are not growing,” he says. “The Jordan brand is committed to providing women with a platform to amplify their voices, which influence, inspire and drive culture.”
Latest additions include Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers, and Satou Sabally.
“Having 11 black women as part of this brand allows younger generations and younger women to see that they can be like us, they can have that opportunity. I didn’t see it grow, “said Seattle Storm guard Jordin Canada.
According to Nike News, WNBA activism on and off the court caught the attention of Michael Jordan and his brand. In a statement on the latest additions to the Jordan brand, the company mentioned the WNBA’s dedication of its 2020 season to the #SayHerName movement; the #WeGotUsChallenge, an initiative to support black-owned businesses; and your own personal commitment as examples.