Entertaining is about activating the senses! And there is no more powerful mix of them than smell and sound. From the moment you enter a sanctuary, music defines your experience and the smell of Sunday dinner could heal a nation. But when combined, the shop front owned by blacks Simply Naked Candle Company ace homework!
Before enjoying the delicious aroma of SNCC’s signature scents, “Brown Suga” and “Pure Honey,” it is important to understand how passion and the music industry play a critical role in the company’s massive success.
“I’ve always loved music and smelling good is one of my favorite hobbies,” said Troy Gunn, co-owner of SNCC. “There is something special about the combination of the two loves in your life that makes everything you do worthwhile.”
In recent years, Gunn has combined his music management skills, his ability to select important venues, and understanding audiences to forge a new path that includes odor activation. Mastering the art of candle making has allowed Gunn to manifest true happiness and purpose through a nostalgic art form.
To test the notion of Gunn, he chose R&B singer Sammie to partner with SNCC to bridge the two paths live. The power of bringing the two together resulted in an overall 400% increase in revenue. That was the moment of confirmation and perhaps the DNA of black business success.
“Scents have the power to evoke strong emotions, just like music; so when the idea of adding one of the best voices in music to the zeitgeist came up, it was a no-brainer, ”Gunn said.
SNCC offers all-natural beeswax and soy candles that are soothing to the soul. Love is felt in each creation because each candle is poured by hand to add an illuminating atmosphere. The variety of scents, highlights and flasks reflects that of a record store with something for everyone. Oh yeah, and why are they naked? Because each product is transparent, clean with mild fragrances to soothe guests on the nose just like music does the heart.
“They remind us of what we have sometimes previously forgotten and sometimes make us imagine what is to come,” said Shante Smith, co-owner of SNCC. “We are putting the finishing touches on our new music partner and we are very excited to announce it in the near future.”
Simply Naked Candle has become one of the easiest and most heartfelt gifts for special occasions. In the same way “a picture is worth a thousand words”, the scent of your favorite candle with a memory or a story is priceless!