Designing an online event from start to finish can be an extremely challenging task. But with the proper focus, resources, and expertise, it is still quite possible. You can efficiently host medical conferences, corporate events, and even educational seminars online.
However, before one can host virtual events seamlessly, the trick to making them successful lies vastly in how you promote them beforehand.
Why host such events?
Statistics indicate that the global video conferencing industry is valued at over four billion US dollars currently. And it is estimated to grow at an incredible rate of 11.4% by 2028.
Clearly, this indicates that an increasing number of people rely on virtual meetings to conduct and expand a business, stay in touch with friends and family, make important announcements, and do many other things. Therefore, it is wise to align oneself with the changing times and invest in platforms that enable you to host online meetings effortlessly.
Virtual Event Marketing Tips
First-time online event hosts will find the below-listed marketing strategies extremely helpful.
- Keep Target Audiences in Mind
You need to conduct in-depth research on your target audience before even charting out your marketing strategy. Consider crucial aspects such as who they are, what age group they belong to, where they spend most of their time, and what motivates them. This information will help you design your marketing content and choose the promotion channels accordingly.
For example, if you are hosting a program for business professionals, you should consider email marketing. In contrast, picking popular social media sites will be appropriate when conducting an event for fresh graduates.
- Market Your Choice of Platform
It will help to let audiences know about the online platform where you plan to host virtual events. The idea is to encourage them to check out the platform’s features, the extent to which they can be involved, and if they can access recordings later on. It is advisable to pick platforms that enable people to join using mobile devices on the move, synchronize various activities, and participate in polls, among other things. All this will help boost attendance by massive numbers.
- Have a User-Friendly Landing Page
The landing page of your online event must serve two critical purposes.
- Assertive communication about the event and its aim from your end, explaining its importance to your target audience
- Capture visitor details, enabling you to hook them into attending the event on the respective day.
Typically, the landing page must include details like the date and time of the program, its objectives, details of the sponsors and speakers, event schedule, and FAQs. An excellent virtual meet platform can help set this up for you with versatile themes and exciting designs.
- Get the Timing and Tools Right
You must remember never to market the event too early or too late. That’s because if you promote it prematurely, your audiences may lose interest by the time the event begins. Conversely, marketing it too late will not generate enough hype about the program, failing to get your desired attendee count.
Also, use appropriate marketing tools and strategies. Consider involving the sponsors and speakers, encouraging them to share news of the event on their social media accounts. You can promote it on your website as well and invest in press releases. Video previews are another way to attract the audience’s attention effectively.