The video marketing space has drastically changed. The first thing that comes to mind when we talk about videos is YouTube. Even YouTube is continuously changing & evolving.
Gone are the days when we used to use YouTube for watching only funny cat and dog videos. Or some of the most bizarre incidents taking place around the world.
Today, YouTube has become a popular platform among marketers.
As per Oberlo, 1 billion hours of YouTube videos are watched every day. This estimate surpasses even Netflix and Facebook combined video content.
And to know more, 89% of marketers decided to incorporate YouTube in their video marketing strategies of 2021. It is the most commonly used platform among marketers, with around 87% of them using it in 2021.
If used effectively, YouTube can be an extremely powerful marketing tool for growing your business. However, if you wish to increase your sales, you’ve got to put in more efforts to get more views on your YouTube channel.
In this post, I shall throw some light on the top ways to optimize your YouTube videos and attract more viewers to it. It will eventually build your brand and increase your sales.
- Create Engaging Content
Creating engaging, compelling and attractive videos is the key to get more views on your YouTube videos. It doesn’t matter how many ads or even any other hack you use, unless you create worthy content.
The most effective way to do this is to create ‘how-to videos’.
You just need to identify the needs & requirements of your customers, what they want to learn about, and accordingly make a video based on that. This will undoubtedly work in attracting more people to your YouTube channel.
- Optimize The Title of Your Videos
We all know YouTube is a search engine. This means that SEO (Search Engine Optimization) is important.
YouTube’s algorithm assesses numerous factors while picking videos for search results. And you can optimize your video and channel through a number of ways such as titles, descriptions, video file names, tags, and the like.
So, include relevant keywords in your titles and descriptions so that it not only helps to rank your videos in search results, but also attract more views to your videos. Keep it more accurate, informative and eye-catching at the same time.
- Motivate Your Audience to Subscribe
A powerful & effective way to grow your business is by retaining your customers. And the same rule applies to YouTube views as well.
So, one of the simplest ways to get more views on your YouTube videos is to encourage your existing viewers to subscribe to your channel because getting more subscribers eventually leads to an increase in the number of views on every video that you upload.
All you have to do is ask them to Subscribe at the end of every video, but also ask them to turn on the notification bell icon once they’ve subscribed.
- Always Create Playlists To Let People Continue Watching
As per YouTube, top brands on YouTube build and promote more playlists as the bottom 25%.
If you’re wondering – How do playlists work? The answer is simple – Autoplay. It takes a lot of effort to take your attention away from videos you enjoy especially when they continue playing.
You’ll no longer be asked – ‘Do you watch another video to click-play?’ Instead, you’ll be asked – ‘Do you wish to stop watching to click away?’ The approach is subtle, yet powerful, and if the content is great, people will usually continue to watch it.
Moreover, playlists also boost search rankings as playlists titles offer a huge opportunity to target relevant keywords. To create a playlist, go to the video you wish to add and click on the ‘+’ icon under it.
- Add a Watermark To The Videos
By adding watermark to your videos, you can easily gain more subscribers and views if you promote your channel across all your YouTube videos. Usually, a watermark is an image or a logo of your brand/company that you add to your videos.
So if a viewer points the cursor over the watermark, it asks them to subscribe to the channel. To add a watermark to your video, you need to go to the Creator Studio and click on ‘Branding’. Then, click on ‘Add a Watermark’ and upload it.
You must know that your YouTube account must be verified in order to add the watermark.
- Make Sure You Allow Embedding of Your Videos
It’s important to enable embedding so that your viewers can share your videos on their own websites or blogs. This proves a lot beneficial for a brand to attract new audiences while also getting more views on YouTube. If the embedding is enabled on your video, your viewers will be able to see the ‘Embed’ option underneath the video.
To embed a video on a website, a viewer only has to copy the embedding code and paste it on their website or blog.
- Promote Other Videos Using Cards & End Screens
End screens and cards are tools that are used to promote YouTube videos for more views. However, you’ll have to verify your account to do it. To verify, click on your profile picture, and then click on ‘Creator Studio’. Now, click on the ‘Status and Features’ option.
An end screen is a frame that can be placed at the end of the videos to summarize and highlight C-T-A. Whereas, cards can pop-up anytime. These tools are used to direct viewers to another video or playlist. You can even make a poll card to ask your audience about what they would prefer to see more.
- Promote Your Videos on Various Social Networking Platforms
Promote your YouTube videos on all social media platforms that you use. Every time you release a new video on YouTube, make sure to tell your social media followers too. The best way to do this is by creating a short teaser of your YouTube video and posting it on your social channels including Facebook, Instagram, etc.
Besides social channels, you can also upload your videos on your website, blog, and the like. Also, never miss out on email marketing too. Email marketing works amazingly well when it comes to generating more conversions. You can use the animation videos for promotion your youtube videos. Various 2D animation software is available for making the perfect animation.
- Optimize your YouTube Channel
You can increase the views on your YouTube videos and strengthen your brand by optimizing your channel. Here’s how you can do it.
- Create a powerful & consistent brand aesthetic
Your Youtube branding should be consistent with your social media accounts and website. Therefore, you must use the same colours, logo and images. Your profile picture must be 800X800 pixels, and banner art must be at least 2560X1440 pixels.
- Optimize the description of your YouTube channel
The About tab of your YouTube channel holds a lot of importance. You get 1000 characters to write the description, so keep it crisp to describe your brand and the benefits of the products offered.
Next, tell your audience why they should watch your YouTube videos. What are you trying to teach them? What is your channel mostly about? To be specific, tell your viewers what’s in store for them.
- Add your social media platforms, website, and any other means of contacting them
- Add Channel Keywords
Once you’re done finding the keywords for ranking your YouTube channel, go to ‘Channel’ and then ‘Advanced’. Now, enter keywords in the box titled – Channeled Keywords. Now enable related channels.
- 10.Focus on ‘Watch Time’
YouTube explains its algorithm as a ‘search and discovery system’. This algorithm decides which videos are to be displayed on:
- Home page
- In search results
- As suggested videos
- In the subscription section
- Via notifications
And the algorithm doesn’t just influence the videos, but even the YouTube channel. The algorithm is quite complicated, and it is quite essential to know that it depends on ‘Watch Time’. In fact, every YouTube channel is ranked according to its ‘Watch Time’.
Watch Time refers to the time spent by people on watching the videos. And the more interesting your videos, the more time the audience will spend on watching them. This means more Watch Time, which means YouTube will rank your videos on the top of its search results.
In addition to this, your YouTube channel is also able to earn ‘watch time credits’ for referring people to other videos as well. It works like affiliate marketing.
To simply put, focus on audience retention as much as you can, and never fear from promoting other YouTube channels belonging to your niche/industry.
Now you know the best ways to get more views on your YouTube videos. To sum it up, first focus on creating compelling content that your viewers will love watching.
Then, put your best efforts towards optimizing your channel and videos, while promoting your content via other channels.
Hope all the above-mentioned tactics help you stand out among your competitors while you’re able to gain more views on YouTube.
About the Author
Digital Content Specialist at 2D Animation Company (EssenceStudios). She holds a Bachelor’s & Master’s degree in Journalism & Communication from Manipal University, India. Passionate about creative writing, she loves reading as well! Always keen to explore new places & opportunities. On a never-ending quest of pushing her boundaries as a writer & editor.