Barnett, 40, joined the Army in February 2001 while a student at Ohio State University. He spent six years on active duty and in the National Guard. He never deployed overseas, but worked on the political team in the nation’s capital while wearing the uniform. He remained in Washington after leaving the military in various political roles, including with the Department of Defense and Capitol Hill as congressional staff member.
His political work included health and safety issues, such as veterans’ mental health and access to care. For his part, he took an interest in automotive politics and safety and started an automotive blog, which he claimed led to a connection with former Hyundai Motor America CEO John Krafcik, who became president of TrueCar in 2014.
Barnett joined TrueCar’s ALG subsidiary in 2015 as a junior analyst working on residual values before moving on to other roles within the company. Today he is director of military marketing and growth at TrueCar.
Green, 52, joined the Marines at the age of 17 in 1987 and deployed to the Middle East during the Gulf War. When he left the military in 1991, Green said, he got a job selling cars the next day.
That was the start of a 24-year career in automotive retail. Green said he found the dealership’s performance-based environment to be in tune with the work ethic he developed in the military. Before joining TrueCar in 2015, he was an executive partner at Showcase Honda in Phoenix, a job he moved on to when he was a billionaire. Warren Buffett’s Berkshire Hathaway Inc. acquired the Van Tuyl Group, who owned the shop.
Green, now TrueCar’s senior vice president of major accounts and military business strategy, helped launch a new car purchase program, TrueCar Military, last year after the company learned Federal Savings Bank USAA has plans to end its 13-year partnership and get out of space to buy the car.
TrueCar executives say the new program will enable it to reach a larger group of military service members and veterans than it could through the USAA partnership, which included approximately 30 percent of the vehicles sold to buyers who connected via the TrueCar network. .
The company is “very, very positive and very optimistic” about TrueCar Military’s growth, Green said.
“Whether you’re a veteran, active duty, reservist, or close relative, our goal is to be that name of choice,” he said.