Twitter will give users access to ad-free articles with Twitter Blue


Twitter said Tuesday that it will give users access to ad-free articles from The Washington Post, Reuters, BuzzFeed and other publications through its subscription service, called Twitter Blue.

The offer is part of Twitter’s drive to find new sources of income. In January the company acquired magazine, a service that allows people to create newsletters, and said a small percentage of the subscription fees from newsletter authors would be required. And in May, Twitter bought Scroll, a subscription company that created ad-free reading services for publishers.

In June, the company announced Twitter Blue and a plan to charge users a small fee in exchange for extra features like the ability to organize bookmarks and cancel tweets. On Tuesday, Twitter said it would ask users to pay $ 3 per month for those features, as well as access to ad-free articles.

“As we continue our efforts to strengthen and support publishers and a free press, a portion of the revenue from Twitter Blue subscription fees goes directly to publishers within our network,” wrote two Twitter project managers, Sara. Beykpour and Smita Gupta, in a blog post. “Our goal is to help each publishing partner earn 50 percent more per person than they would have done by placing ads to that person.”

Twitter also said it would reactivate features associated with Nuzzel, a service offered by Scroll that alerted users to articles widely shared by people they followed on Twitter. Twitter shut down Nuzzel when it acquired Scroll, prompting protests from users who said the service had helped cut the noise from their crowded social media feeds.

The company said it will also grant subscribers early access to new features, allowing them to test products and provide feedback. Twitter Blue is available in the United States, Australia, Canada and New Zealand, Twitter said.


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