The government of UK Prime Minister Boris Johnson is reportedly looking to develop a social rewards program that could help the health ministry’s ongoing efforts to combat obesity in the country.
British newspaper The Telegraph reported on Friday that Johnson has brought in Keith Mills, who helped run the London Olympics, to launch the national initiative, which purportedly could include a system through which “loyalty points” can be earned based on player commitments. citizens with a healthy lifestyle.
According to The Telegraph, family spending in supermarkets would be monitored under the program, and those who reduce their calorie intake and buy more fruits and vegetables will be rewarded with points.
People could also earn points by increasing their exercise at organized events or by walking to school, the news outlet reported.
Potential prices for accumulated loyalty points include purchase coupons and discounts, as well as free tickets and other incentives.
The reported plan, which The Telegraph said will launch in January, comes as the UK’s outgoing head of the UK’s National Health Service Lord Stevens said on Friday that health officials could have a difficult time tackling illnesses in the future if obesity is not immediately addressed.
Johnson himself has drawn attention to the obesity issue, saying in March that he believed his weight contributed to his stay in intensive care after he was diagnosed with COVID-19.
Johnson said at the time that he was “doing everything possible to lose weight,” adding that he had been cutting carbs and “Cheese late at night.”
Health experts have said that overweight people are at risk for further complications from COVID-19.
The Hill has contacted the UK Department of Health and Welfare to comment on the reported plans.
The British government previously announced in March that it would offer financial rewards of up to $700,000 for overweight or obese people to follow weight control courses.
Johnson said at the time that while “losing weight is difficult,” making “small changes can make a big difference.” Being overweight increases your risk of getting sick with Covid. ”
“If we all do our bit, we can reduce our own health risks, but also ease pressure from the NHS,” he added. according to the Guardian.
Last month the UK health department said it would ban television and online advertisements promoting junk food before 9pm, and this week it announced that it would be restrict unhealthy food promotions in stores from October 2022.