Apple has hired Ulrich Kranz, a senior BMW executive who works in its electric car division, to help lead its own vehicle project. according to Bloomberg.
Hiring Kranz is one of the biggest hires Apple has ever made on its legendary car project and is likely a good indication that the project is doing well. In addition to being a former BMW executive, Kranz was also a co-founder and CEO of Canoo Inc., a developer of autonomous electric vehicles.
Apple has been toying with some kind of vehicle project since 2014. The company originally began developing its own vehicle, often referred to as “Apple Car,” but in 2016, it switched gears to make a self-contained software platform for existing manufacturers. .
Apple and BMW have a history together. Both companies integrated the iPod with BMW’s car infotainment systems in the early 2000s. Of course, in recent years, BMW and Apple have worked together to enable the best iPhone to function as a car key.
Rumors about the Apple Car have been rife in recent months, with many reports claiming that there is a partnership between the tech giant and Hyundai / Kia automakers that may even span multiple different aspects, but probably not a car itself.
In any case, any Apple Car is likely a long way from being officially announced or revealed. However, hiring Kranz is definitely a good sign that development on the car project remains strong.