LOS ANGELES (Reuters) -American audience for the Summer Olympics in Tokyo, a competition marred by the COVID-19 pandemic, dropped to about half the audience for the London games in 2012, according to data released by Comcast Corp (NASDAQ 🙂 ‘s NBCUniversal on Monday.
The 17-day event drew an average of 15.5 million primetime viewers on the NBC broadcast network and on digital platforms, including the new Peacock streaming service, the company said in a statement.
That’s compared to the 31.1 million viewers who watched the Summer Olympics in London via television and online media, and the 26.7 million who tuned in to the 2016 games in Rio de Janeiro, said one NBC spokesperson.
Comparisons to previous Olympics are imperfect due to different time zones, the COVID pandemic, and fewer streaming options in previous games. Viewers streamed nearly 6 billion minutes of Tokyo Olympics programming, a record for the Olympics, through NBC’s social and digital media platforms, the company said.
NBCUniversal streamed the Games over two broadcast networks, six cable networks, and multiple digital platforms, including its Peacock streaming service. That left some viewers confused and struggling to find the events they wanted to see.
Some high-profile athletes were absent from major events. American superstar gymnast Simone Biles withdrew from five of her six events, citing concerns for her mental and physical health, and American sprinter Sha’Karri Richardson was disqualified after testing positive for marijuana.
The drop in television ratings reflects a trend among live events, including the Hollywood awards and sports championships.
Fusion Media or anyone involved with Fusion Media will not accept any responsibility for loss or damage as a result of reliance on information, including data, quotes, charts, and buy / sell signals contained on this website. Be fully informed about the risks and costs associated with trading the financial markets, it is one of the riskiest forms of investment possible.