reigning king of Las Vegas Usher partnered with Rémy Martin, Cognac Fine Champagne, to unveil a new global “Life is a Melody” campaign following their final Las Vegas residency show of the summer.
The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences: the images and movements of “Life is a Melody” capture everyday elements reminiscent of musical notes.
To celebrate the launch, Rémy Martin organized a weekend of exclusive events with influential guests, including Strange things star Caleb McLaughlinWNBA All-Star aliyah bostonfashion designer jon stanGrammy Award Winning DJ Bryan Michael Coxmusic executive Donny “Dizzy Clean Face” Flores, Shaniece Hairstonand more.
Other notable guests from the brand included actor/musician evan rossteam usa skater zion wrightmulti-award winning Hip-Hop artist Nomuzi Mabenainternational DJ Zinhle Jiyaneand more.
The weekend culminated in the debut of the Rémy Martin x Usher “4 on the Floor” Roller Skating Pop-up, an immersive experience that epitomized the fusion of exquisite cognac, the allure of music and the art of roller skating.
At “4 on the Floor,” attendees enjoyed clandestine luxe vibes at Rémy Après Skate Moment and a cocktail experience featuring a selection of specialty cocktails featuring Rémy Martin 1738 Accord Royal and XO.
Special cocktails included the UR Way, which highlights the Rémy Martin 1738 Accord Royal and a trio of Rémy XO Old Fashioned variations, including the Comin’ Home inspired by a new track from Usher’s upcoming album.
Attendees experienced a dazzling skate performance by Usher, curated sounds from Ladies Love R&B, and limited-edition Rémy Martin x Usher x Jon Stan merchandise in the enchanting ambiance of the roller skating pop-up.
Usher and Rémy Martin have been longtime collaborators united by their unwavering commitment to excellence, boundless creativity, and an inherent passion for their respective crafts.
Check out more picks from the exclusive events below: