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ViacomCBS Establishes Broadcast Content Executives; Tonya Giles Director of Programming – News Block

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ViacomCBS revealed on Wednesday its content leadership structure for its global streaming services. The actions include the appointment of Tanya Giles, currently MTV Entertainment Group CEO, as “Director of Centralized Programming” to oversee content strategy for Paramount + and Pluto TV globally. The changes will take effect immediately.

The new structure includes pushing each of ViacomCBS ‘global content leaders to oversee their respective genres within Paramount +, all reporting to President and CEO Bob Bakish. Those names include:

  • George Cheeks, president and CEO of CBS, will also serve as director of content, news and sports, Paramount +, expanding the world-class content of CBS News and CBS Sports to the super service.
  • Jim Gianopulos, President and CEO of Paramount Pictures, will also serve as Director of Content, Movies, Paramount +, bringing the depth and breadth of the film experience from Paramount, one of the world’s leading motion picture studios, to Paramount. +.
  • Bruce Gillmer, President of Music, Music Talent, Programming and Events, will also serve as Chief Content Officer, Music, Paramount +, responsible for leveraging ViacomCBS ‘global scale, unmatched music industry relationships, and IP’s iconic library to Paramount +.
  • Chris McCarthy, President of MTV Entertainment Group, will also serve as Director of Content, Unscripted Entertainment and Adult Animation, Paramount +, tasked with unlocking and further expanding ViacomCBS’s unmatched catalog of global unscripted franchises and formats, as well as expanding the adult animation marquee. IP for Paramount +.
  • David Nevins, President and CEO of Showtime Networks, will also serve as Chief Content Officer for Scripted Originals, Paramount +, responsible for building on Paramount + ‘s strong track record in Scripted Originals, including dramas and comedies.
  • Nicole Clemens will expand her responsibilities as President of Paramount Television Studios (PTVS) to include President of Paramount + Original Scripted Series. Building on his current role of overseeing PTVS, where he continues to report to Gianopulos, he will now direct the original scripted content for Paramount +, reporting to Nevins.
  • Brian Robbins, president of children’s and family entertainment, will also serve as director of content, children and family, Paramount +, responsible for growing the global portfolio of the full range of animated and live-action programming for children and families, both episodic as well as cinematic. – on Paramount +, based on what is among the most popular content on the service.

“The strong launch and early months of Paramount + have demonstrated the power and potential of our platform, as well as the public’s appetite for a wide and diverse range of content, all in one place,” Bakish said in a statement that confirm the renewal. “The moves we are making today will accelerate that mission by putting ViacomCBS’s most powerful assets – world-class content, iconic brands, global infrastructure and expertise, and the best talent in the business today – behind our platforms as we pursue the global opportunity. in streaming. Together, our leaders will ensure that we are providing audiences with the best that our streaming platforms have to offer, with must-have content in all genres and markets in which we operate. “

David Nevins in talks to oversee Paramount + scripted content; He will lose the role of director of content for CBS

In the newly created role, Giles will oversee and execute a programming strategy for content offerings on Paramount + and Pluto TV. He will report to Tom Ryan, President and CEO of ViacomCBS Streaming. Kelly Day, President of Streaming and COO of ViacomCBS Networks International, will now work closely with Giles and the content leaders to maximize the global content roster. He will continue to report to Ryan and Raffaele Annecchino, President and CEO of VCNI.

Scott Mills will continue to oversee BET + in his capacity as President of BET, reporting to Nevins.

“Tanya is a stellar media executive who brings a deep familiarity with our brands and audiences, as well as an unmatched talent for leveraging data to make high-impact programming decisions,” said Ryan. “Our content leaders know their genres better than anyone and have been instrumental in building a strong roster for Paramount + and growing their audience. Our new structure will allow us to leverage their collective expertise even more effectively, further cementing Paramount + as a true super service that delivers the content that audiences love, all in one place. “

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