Virtual shows could be a boon for the Indian fashion scene and open doors to a new world, believe Gen Next designers Wajahat Rather and Rahul Dasgupta.
The two promising designers presented their collections at the ‘phygital’ edition of FDCI X Lakme Fashion Week, a combination of physical and digital elements, on Wednesday.
The fashion gala, which opened on Tuesday, is being organized by Lakme Fashion Week (LFW) and the Fashion Design Council of India (FDCI).
In lieu of the label, Raffughar said that while he missed the andrenaline rush that comes from presenting his work in front of a live audience, there were positive takeaways from the entire ‘phygital’ experience for him.
“Having an online program has its own advantages, like you can make sure how you want to present your work to a particular audience. It is done in the same way.
“For example, if we want our garments to be displayed from a particular angle or to focus on a certain detail, that is possible in an online program. So in my opinion, I think both platforms have their pros and cons, ”the Kashmiri designer, who is based in Delhi, told PTI.
He said Raffughar had to close the store for a time during the COVID-19 pandemic, but things returned to normal as soon as the lockdown was lifted.
“We were lucky that as soon as the studio opened, people started working and we also received some good orders, both from international and national stores, which helped us keep our business afloat and keep running,” said the designer.
Rather said he wants his label to be known as a sustainable and ethical brand that is “timeless, seasonless and trendless.”
“I want Raffughar to be known as a label, who has great respect for craftsmanship, who believes that imperfections are the true indicators of human sensitivity, and who works closely with artisans and brings the best that can be done to hand”.
At the fashion gala, she presented her collection ‘Maazi’, which means “past” in Urdu.
He described the range as a reminder of memories of the past and nostalgia, represented through paisley motifs, which are changing and recreating the blurred parts and images.
“I have tried to show it through faults and metamorphoses of embroidery motifs such as melted paisleys, pixelated motifs and those that are transformed into barcodes.
“The collection has Raffughar’s signature style, contemporary fenne silhouettes for summer. The tulip hem and block print toor pants are also part of this range. “
Rather said he used West Bengal muslin and Chanderi silk cotton for the clothing line.
For Dasgupta, who launched his Rahul Dasgupta label during the pandemic, the experience of presenting his collection on a virtual platform was fruitful.
“The live experience is always different, we cannot match or replace that with anything. But considering the current situation, we have done what we could in the best possible way. When I see the window, I am happy. “
“This opens a new door to the world of fashion. Had this lockdown not occurred, we would not have explored this possibility. In addition, these figural shows can take us to a wider audience than live shows. These are the positives, ”he said.
Dasgupta presented his collection ‘The Sea’, which is inspired by his love for the vast bodies of water.
“This collection is based on a feeling that comes from standing on the beach. The waves that fade at the feet creating a white foam, that’s the first thing you notice, and that’s where my collection starts. Start with a white piece.
“As the eyes move more, the waves start to get stronger and my collection moves from Blue to Gray and turns into structures and eventually everything ends on the horizon where sunrise occurs, so my collection it ends with a red piece to symbolize that. “
The designer, a native of Kolkata, West Bengal, said he wants people to remember him for his ability to create innovative surface development techniques.
“That is what I love and what I live for. In the menswear section, “the area is pretty unexplored. I want to put my signature style there and that’s what I want to carry forward and I want people to remember me, “he added.
Fashion week will close on Sunday.