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Warner Music Group Signs Strategic Global Partnership With Music Technology Company Songclip

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Warner Music Group Signs Strategic Global Partnership With Music Technology Company Songclip

Warner Music Group (WMG) has entered into a multi-year global strategic partnership with music technology company Songclip.

The deal will make Songclip use the WMG catalog in its API, allowing social media users to add licensed music clips to their photos and videos online in video, dating and gaming apps.

Songclip has created an API that, when integrated with other applications, allows users to search and share music clips on everything from their social networks to their online dating profiles.

The technology also provides data analysis on how consumers interact with music on the social platforms, mobile applications and virtual markets that use its service.

WMG says the deal reflects its strategy to “expand the use of its extensive music catalog beyond traditional digital broadcast platforms.”

The integration of its catalog into the Songclip API is expected to drive the discovery, distribution and consumption of millions of individual WMG tracks.

“The partnership with Songclip will allow WMG to dramatically expand its social licensing footprint, allowing users of new applications and platforms to express themselves more creatively and authentically through music.”

Alex Kamins, Warner Music Group

Alex Kamins, Senior Vice President, New Business Ventures, Warner Music Group, said: “We live in an age where everyone is a creator and digital identity is critical.

“The partnership with Songclip will allow WMG to dramatically expand its social licensing footprint, allowing users of new applications and platforms to express themselves more creatively and authentically through music.

“Artists and songwriters will benefit from additional revenue and new audience touchpoints as we continue to unlock the great opportunity that is ‘music as a social feature.’

“Our mission from day one has been to increase the value of music intellectual property on social media on behalf of the industry, but with proper protection and measurement.”

Andy Blacker, song clip

Andy Blacker, Songclip CEO and Co-Founder added: “Our mission from day one has been to increase the value of music intellectual property on social media on behalf of the industry, but with the right protection and measurement.

“Applications want to integrate and innovate with music because it generates average revenue per user (ARPU), but there is no industry-wide solution to make this easy and compatible.”

“Our technology integrates, measures, monetizes and manages all royalties on behalf of labels and publishers, while providing a diverse music experience within any application, regardless of industry or use case.”

John Van Suchtelen, song clip

John Van Suchtelen, COO / Co-Founder of Songclip, said: “As the world’s leading searchable library of music clips with compatible 5-30 second meta tags, our proprietary solution solves these complex problem sets and powers a new economy for all music industry.

“Our technology integrates, measures, monetizes and manages all royalties on behalf of labels and publishers, while providing a diverse music experience within any application, regardless of industry or use case.”Music business around the world

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