BUSINESS Web3 Marketplace, Serenade, Launches New UK Chart-Eligible Music Format

Web3 Marketplace, Serenade, Launches New UK Chart-Eligible Music Format

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Serenade, the web3 music marketplace, has partnered with

Digital Pressing is a stand-alone, chart-eligible digital release (rather than being part of a larger release “package”) designed by Serenade to satisfy superfans’ appetite for scarcity, exclusivity and recognition. Living on the blockchain and offering web3 capabilities like verifiable ownership and the ability to trade on secondary markets, Digital Pressing will also be accurate, perpetual royalties for artists, copyright holders and content owners.

Muse will be the first artist to offer this new format to their fans with the release of their upcoming album “Will Of The People” as a Digital Pressing on Friday, August 26. Will Of The People, the band’s ninth self-produced studio album and first since 2018, will be released via Warner Records and Helium-3.

Digital Pressing is a new affordable and accessible format, which supposedly has a low carbon footprint. The new album is scheduled to retail for £20 and will be available for purchase by credit or debit card.

“As a simple, standardized and graphics-friendly format, Digital Pressings will be a game changer on the global stage”

Max Shand, Serenade

Following the digital pressing of Muse, Serenade will aim to support and empower artists’ campaigns; from emerging talents to established icons and legends. Unlike vinyl production, which requires significant overhead and an actual lead time of six to nine months, there is no cost associated with creating a digital print and lead time can be less than two weeks.

Serenade worked with the UK’s Official Charts Company and ARIA in Australia to become the first chart-eligible NFT market, with ‘Will Of The People’ making chart history as the first Digital Pressing to be officially recognized under this new deal. , with an equivalent sale. to an album unit. To date, no albums delivered as NFTs have contributed to the official UK or Australian album charts.

Max Shand, Founder of Serenade, said: “As a simple, standardized and chart-eligible format, Digital Pressings will be a game changer on the global stage, and we could not have achieved this without the support of the visionary teams at Warner”. records, the Martin Talbot, Official Chart Company


Max Shand, Serenade

Sebastian Simone, Vice President of Audience and Strategy at Warner Records UK said: “We are delighted to be partnering with Serenade and the Official Charts Company on the first NFT-accredited album format. Muse has always been at the forefront of technological innovation and was one of the first music artists to pioneer Web3 in 2020. Their fans have an appetite for collectible rarities and this format brings them closer to Muse than ever before, propelling them into a new space and offering a completely unique experience”.

“Muse has always been at the forefront of technological innovation and was one of the first music artists to pioneer Web3 in 2020.”

Sebastian Simone, Warner Records UK

Annabelle Herd, CEO of ARIA, said: “Congratulations to Serenade and Muse on the release of “Will Of The People” and for offering what promises to be an exciting new way for music lovers to interact with their favorite artists. . For nearly 40 years, the ARIA charts have been trusted to paint the most accurate and compelling picture of exactly which tracks and artists have wowed Australia, making the inclusion of NFT sales the next logical step. Can’t wait to see how this release pans out.”


Serenade is Australian. NFT market launched in 2021 and founded by Australian businessman Max Shand.

Raised equity capital of USD 4.2 million in May 2022, in a funding round involving top music industry executives from Serenade appointed an advisory board in the UK made up of top-tier UK entertainment figures to offer guidance and insight on key issues relating to the company’s UK presence.Music business around the world

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