24-inch Apple with M1 power. iMac takes up less space than a standard display, provides the kind of performance you previously needed to spend over $ 2,499 (at a fraction of the price), and looks great. Is this the ultimate business desktop?
What you get
I spent a few weeks using one of Apple’s newest iMacs shortly after its presentation, but circumstances beyond my control interfered with my plans for a full review. There have already been many reviews, including these:
- “A state-of-the-art desktop that looks great in any environment.” Macworld.
- “Today’s iMac can still play the role of a centralized family computer like my first iMac did, but it’s just as good for professional work or sitting at a counter in a store.” MacStories.
- “There is no question that this is the best 24-in-one all-in-one computer available and one of the best Macs you can buy. But it is not perfect. ” The Guardian.
All reviewers agree that what Apple has achieved with the M1 iMac is a more advanced product than the one it replaces, with a slimmer design that marries traditional expectations with an updated aesthetic.
The design manages to combine the old and the new in a way that meets the expectations created in both. And it’s just 11.5mm thick, albeit at the cost of an Apple TV-sized external power brick.
The design argument
Design matters. You, I and your employees feel the difference between using devices built to high design standards and those that are not. That gut feeling makes a big difference in the employee’s experience when working on a computer is what they spend their time doing every day.
Most user surveys suggest high user satisfaction, which makes sense when macOS means that both hardware design and software work well together. That can improve employee engagement and can even help retention. The crisp, bright 4.5K display enhances the experience and provides enough screen real estate to get work done.
NB: This also applies to remote employees who may opt for a desktop system instead of a laptop for their particular workflow.
The processor argument
I have been using a Mac mini M1 as my main computer since they arrived. It handles everything I throw at it, from basic office-related tasks to more processor-intensive operations like encoding / exporting video or audio. Photoshop has never run faster on a Mac since Adobe itself grants. Both benchmark performance data and real-world experience confirms that this is a significant improvement on both the older iMac and the much more expensive iMac Pro.
And that’s the point, really, where the level of performance you’re getting from these systems matches that from systems that cost twice as much.
We know that Apple has achieved something extraordinary with its Mac processors; This bodes very well for the M1X that we expect to see on MacBook Pro systems later this year.
The TCO argument
The new iMac costs $ 1,299 for the 7-core GPU or $ 1,499 for the model equipped with an 8-core GPU. It’s worth noting that most of the product reviews relate to mid-range or higher settings. While the 7-core GPU is capable of most tasks, if you make a living from analyzing video or data, you’ll want the next level.
Apple recently published to Forrester Report which spoke of the total cost of ownership (TCO) of Macs. This pointed out that when it comes to technical support (or lack of need for it), ease of use and employee satisfaction, these Macs offer significant advantages over systems Windows. That is true for these iMacs.
The energy argument
What about companies looking to invest in desktop upgrades for departments or businesses? Power consumption is important in any home, but when your company has a fleet of computers, it becomes a critical business consideration.
From Apple power consumption data tells us that the Mac M1s (which include the display) run idle at 43 watts and max out at 84 watts (on the 8-core GPU configuration). Otherwise it’s 80 watts. That means at peak usage, you will need half energy as in the 21.5-inch 4K. Intel iMac Apple introduced last year, and it will likely use less power than it would with any similarly specified Windows desktop.
In other words, one way to lower your energy bill is to replace existing systems with iMacs, and the more systems you replace, the greater the savings. I estimate the energy savings to be in the region of $ 140 / system / year, but only if they run at maximum usage, which no one does. However, it will remain significant.
[Also read: On the future of work, Apple is in retrograde]
The Windows argument
Since many companies are standardizing on the use of iPads and iPhones, the fact that these iMacs happily run iOS apps can be a boon for some business users.
What might not be so great is that Apple has dropped support for Boot Camp. That means business users must invest in a Windows 365 license to access Microsoft’s operating system in the cloud, or wait and wait for Redmond to ship a version of Windows 11 that works on Mac through Parallels.
If I’m honest, I don’t think Windows support on Macs has been a game changer that it once could have been, as many companies have already upgraded legacy Windows-based systems to support iOS and many more have migrated to Cloud.
One more thing: Apple ships these Macs with a matching keyboard, mouse, and / or trackpad. Which means you can use touch where touch makes sense and a more traditional mouse / keyboard user interface where appropriate.
Some arguments against business iMacs
There are a couple of criticisms that might inhibit some business users:
- You cannot adjust the height of the screen.
- There is no SD card slot, which can be a problem for businesses that use these slots for secure devices and systems. However, TouchID can help in some way to enable biometric security, particularly when using managed systems.
- User cannot update memory.
In fairness, the latter is a moot point, given the efficiency of both macOS and Apple Silicon. Very few users will notice a problem with the RAM. There is a 16GB configuration available, which should be all you need for demanding tasks, at least from my experience with M1 Macs.
If you need to invest in desktop computers in your business, these iMacs will take care of whatever task you want to get done. They look good, both remote and internal employees will enjoy using them, you will save money on tech support and power consumption, and when they get to EOL, you will get some money back in the resale market, or make workers happy by letting them stay. with these Macs.
There are some caveats:
- The The trend towards mobile computing will continue. Remote employees and internal employees alike may need a mobile solution, such as the extremely popular MacBook Air M1.
- At the time of writing, Apple is expected to introduce a MacBook Pro with M1X technology. These will raise the bar for performance in contrast to current models.
- When it comes to processor performance on Mac, Apple is now in the competition mainly with himself.
- Given that we expect an M2 chip to appear in a future Mac Pro model in 2022, the company now appears to be on a one- to two-year chip upgrade path, which may leave some business buyers feeling on the sidelines. Even better outstanding M1 series. Macs the line.
Are iMacs suitable for business use? Of course they are. That’s why we’re seeing Mac M1 deployments across industries, including replacement of Windows machines across the enterprise. That is why we are also experimenting rapid expansion in the Mac business support industry.