Nita Mukesh Ambani of the Reliance Foundation has launched ‘Her Circle’ on the occasion of International Women’s Day. The new initiative aims to boost the empowerment of women with modern digital tools. Launching for Indian women, but extending its service to all women abroad, Her Circle will provide women with a “joyful and safe space for interaction, engagement, collaboration and mutual support.”
Here is everything you need to know about the initiative.
What is your circle?
Her circle will be a digital collective of women, with its own social media platform, as well as a goal-fulfilling community that will serve “the rapidly growing aspirations, ambitions, dreams and competencies of women of all social backgrounds.”
“When women lean on women, amazing things happen,” Ambani said at the launch. “Whether they are the women of the Reliance Foundation or the national and international women leaders I have worked with, our shared experiences show me that in the end our struggles and triumphs resonate with each other,” she adds.
Your Circle will welcome ideas and initiatives from women of all cultures, communities and countries. “We make brotherhood and equality our points of contact on this platform,” Ambani added.
How does Her Circle work?
Her Circle is designed to be a one-stop destination for providing engaging, lift-oriented, women-related content, even when connecting women to each other through a social platform. Users will have access to videos, articles, and other strategies on health, wellness, finances, work, personality development, beauty, entertainment, creative self-expression, and more.
The platform will also provide women with answers from Reliance’s panel of experts on the topics mentioned above. Specific sections such as improvement and employment will help women to find new professional skills, as well as to obtain job opportunities appropriate to their profile.
While Her Circle’s content, including videos and articles, is open to all, the social media platform is for women only. Her Circle’s social media platform will include an exclusive forum for women to make new friends with shared interests or ask questions of their peers.
Her Circle will be available as a desktop and mobile website and as a free app on the Google Play Store and My Jio App Store. The application will be free to use and will be launched first in English, before expanding to other languages.