YouTube is currently testing a feature that will automatically detect products used in videos. In addition to detected products, it will also display related products. The feature is currently visible to people who watch videos on the platform in the US Users will see these products among the recommended videos when they scroll below the video.
“We are experimenting with a new feature that displays a list of products found in some videos, as well as related products. The feature will appear among the recommended videos for viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching videos in the US, ”YouTube explained in a list of features that are currently being tested.
According to a report by 9to5Google, a first version of its function was discovered in the middle of last year. It was then tested for a small subset of users. There is no confirmation as to whether the feature will be available in more regions for future testing or the timeline for its rollout in a worldwide update. YouTube hasn’t mentioned whether the feature is being tested on all platforms or just the desktop or Android / iOS versions.
The new feature can be useful for users looking for similar videos on a particular product. It can also save them time searching for the product on e-commerce sites. For example, if a phone is used in a video, they can get a link to the phone page and also related products / accessories for that device.
YouTube recently also revealed that it is testing a feature that will allow users to watch videos directly on their Twitter account instead of directing them to the app. The experiment is currently available on the YouTube iOS app for a small group of people in the United States. Canada, Saudi Arabia and Japan.