Bottom line: Advertising has long been a necessary evil on the Internet. However, as is often the case, some content creators go a bit overboard with ad placement. Premium Lite seems like a reasonable compromise – it still supports the hard work of the platform and the creators, but without paying for additional features that you might not even use.
YouTube is testing a more affordable version of its premium subscription service that removes some of the benefits of the standard tier.
As first seen by a ResetEra User, the new Premium Lite option offers an ad-free YouTube experience for € 6.99 per month (about $ 8.30). Compared, YouTube Standard Premium Package it removes ads on YouTube and YouTube Music, plus it allows offline downloads and background playback for $ 11.99 per month.
In a statement issued to The edge, YouTube confirmed that Premium Lite is being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden.
YouTube further confirmed that the new offering is in an experimental phase and that they are considering a broader implementation based on user feedback.
Would you pay more than eight dollars and change per month to remove all the ads on YouTube, or are you happy with being an ad-supported user? Personally, I have found myself spending a lot more time watching YouTube compared to more traditional means of video delivery, and would be tempted to pay the monthly fee to remove the ads.