YouTube is testing a cheaper subscription tier that offers ad-free viewing on iOS and other platforms, but does not include any of the other features of its YouTube Premium plan.
The so-called “YouTube Premium Lite” subscription is being tested in various countries such as Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden. It costs 6.99 for ad-free viewing, below YouTube Premium’s local price of 11.99.
According to The edge, YouTube Premium Lite offers ad-free viewing on the web and various YouTube apps. However, it does not offer ad-free playback on YouTube Music, background playback, or offline downloads.
While the feature is only being tested in a few European countries, it could offer an attractive alternative for users who don’t like ads but don’t need any of the other YouTube Premium features.
YouTube said The edge that the feature is in an experimental phase and that you are considering testing other plans based on user feedback. Of course, since Google is only testing the feature, there is no guarantee that YouTube Premium Lite will have a wider implementation.