The Zoom videoconferencing team has made a new purchase, acquiring the German company Zites. The movement was Announced on the Zoom blog, with Zites bringing their real-time machine translation (MT) technology to Zoom’s growing presence in a market that has grown over the past 18 months.
Kites was founded in 2015 by faculty members of the Karlsruhe Institute of Technology. Hence the name Kites (Karlsruhe Information Technology Solutions), with the company focusing on multilingual translation and breaking down barriers imposed by language. It’s easy to see why something like this might catch the eye of Zoom, a company that makes money by putting people in the same virtual room, no matter where they are on the planet.
“We continually seek new ways to bring happiness to our users and improve meeting productivity, and MT solutions will be key to enhancing our platform for Zoom customers around the world,” said Velchamy Sankarlingam, President of Products and Engineering. by Zoom. “With our missions aligned to make collaboration frictionless regardless of language, geographic location or other barriers, we are confident that the impressive team of Kites will be a perfect fit with Zoom.”
Zoom already has limited real-time translation capabilities, but this purchase will undoubtedly add a whole new dimension to an app that sees itself as the place where work happens as more and more do it from home.
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