After Bronny James’ NIL Decline, Olivia Dunne Can Break His $5.9 Million Record With Crucial Decision

Olivia Dunne and Bronny James are two of the most valuable college athletes in terms of their NIL valuations, social media influence, and popularity. However, LeBron James‘s son’s journey took a downturn in 2023, with his NIL value dropping from $7.2 million to $5.9 million due to a hiatus last year. Unfortunately, his value further decreased to $3.7 million by 2024. Contrastingly, Olivia Dunne’s trajectory appears on the brink of smashing records, potentially surpassing Bronny’s once formidable $5.9 million deal.

Olivia Dunne has solidified her position as one of the most financially successful female athletes in NCAA history, with an estimated annual valuation of approximately $3.5 million last year, according to On3’s NIL tracker. Notably, Dunne once disclosed that she even earns over $500,000 from a single social media post.

Olivia Dunne’s rise vs. Bronny James’s career rollercoaster – Who will dominate the NIL game?

As Livvy Dunne, the celebrated LSU gymnast, nears the end of her college journey, her star keeps rising. Positioned as a key player in the name, image, and likeness era, staying at LSU offers Dunne the chance to capitalize further on her fame and NIL value. With an extra year of eligibility granted due to the pandemic, extending her time until April 2025, Dunne can leverage her current NIL value of $3.7 millionpossibly surpassing $5.9 million after her recent NCAA championship win.

Additionally, her recent NCAA champion status opens doors to more sponsorship opportunities, building on her existing deals with major clothing brands like American Eagle, Forever 21, and Vuori, with potential for even more partnerships ahead. While looking at Bronny’s future it looks uncertain.

However, Bronny James dealt a blow earlier this month by announcing his intention to enter the NBA draft and enter the transfer portal, departing from the USC Trojans. This move could potentially widen the gap in his career trajectory, further impacting his NIL value as it was seen last year when this 19-year-old athlete, suffered a cardiac arrest during a basketball practice at USC.

This health setback sidelined him for nearly five months, delaying his debut with the Trojans. Upon his return to the court, James put up modest stats of four points and two assists in his first college game. However, his extended absence declined his NIL valuation. Now the question comes is he more famous than Olivia Dunne?

Who’s More Famous – Livvy or James?

Early in his basketball career, Bronny James scored a significant NIL endorsement deal with Nike in October 2022. Shortly after, he partnered with Beats by Dre, featuring alongside his father, LeBron James, in their ad campaign. He also joined PSD Underwear as a brand ambassador.

With 7.5 million Instagram followers, Bronny’s influence is notable. Reports as of February this year suggest his net worth has reached around $10.5 million. While assessing Olivia Dunne’s financial standing, her net worth as of 2024 is reported to be $6 million, accompanied by a substantial Instagram following of 5.1 million. Now the intriguing question emerges: Can she surpass Bronny James’ NIL value?