Kingdom Of The Planet Of The Apes Comes To Life As Horseback-Riding Apes Appear In Public

Summary

• A bold marketing move for
  Kingdom of the Planet of the Apes
  involved horseback-riding apes parading on a San Francisco beach.
• The marketing strategy showcases impressive makeup and VFX, generating high interest and positive reactions.
• The
  Kingdom of the Planet of the Ape
  s film is projected to have a successful box office run, with expectations of a $150 million opening weekend.

Kingdom of the Planet of the Apes amps up its marketing with horseback-riding apes appearing in public. The fourth installment of the live-action remake franchise will occur almost 300 years after the events of War for the Planet of the Apes. It will follow a young chimp named Noa as he navigates the dystopian world which is controlled by the evil reign of Proximus Caesar. The Kingdom of the Planet of the Apes cast includes Owen Teague as Noa, Kevin Durand as Proximus Caesar, and Freya Allen as Mae.

The marketing for Kingdom of the Planet of the Apes took a bold step, as three actors in convincing prosthetics roamed a San Francisco beach in a video shared by the San Francisco Chronicle. Check out the post below:

The marketing scheme was apparently part of a commercial being filmed for the upcoming blockbuster. The three actors rode their horses back and forth the pedestrian promenade, with the Golden Gate Bridge serving as a backdrop.

Will Kingdom of the Planet of the Apes’ Marketing Bring It Toward Success?

Kingdom Is Projected To Make $150 Million On Its Opening Weekend.

The recent marketing move is brilliant, as it hypes up the film and even displays what the makeup and VFX team behind
The Kingdom of the Planet of the Apes
are capable of.

The recent marketing move is brilliant, as it hypes the film and even displays what the makeup and VFX team behind The Kingdom of the Planet of the Apes are capable of. The same marketing strategy was used in Venice Beach and garnered similar results, prompting bystander videos and mini-photo shoots with onlookers.

This marketing move is part of a larger marketing campaign that’s been successful so far. When the first Kingdom of the Planet of the Apes trailer was released last year, its content soared after reportedly gaining a combined 100 million views during the film’s marketing launch period. These numbers by no means rival those of other recent Disney blockbusters, but the numbers nevertheless showcase the high interest in the upcoming installment.

The release of the fourth reboot installment partially marks the start of the summer movie season. The projected numbers are looking good, with Forbes predicting a solid $150 million opening weekend and an overall $400 to $500 million box office run. While the numbers are not as high as 2014’s Dawn of the Planet of the Apes, Kingdom of the Planet of the Apes should make a respectable amount of money at the box office.

Dawn of the Planet of the Apes
made $710 million at the box office internationally.

Source: San Francisco Chronicle/X (formerly Twitter)