On the list of things the state of Minnesota loves to boast about, Rollerblades are somewhere near the top. To understand this you must go back in time to a simpler period, the America of the 1980s and ’90s, which for the purposes of this blog we will refer to as “Justin Prime.” Society was itching for a new way of experiencing the world! We had unlocked the secrets of New Coke, even a “lite” version of Budweiser. Cagney and Lacey showed us that even women could be cops!
And yet we were still stuck on the matter of personal transportation. No, not bikes! Or scooters! Mankind needed something that could offer the breakneck speed and sexy silhouette of ice skating, but without the need for a potentially hazardous blanket of ice covering every imaginable surface, throwing cities into never-ending night. Why not a wheels, rather than a blade? Hence, Rollerblades were born from the mind of Scott Olsona hockey lad living in the Minneapolis suburbs. Suddenly we were free from the shackles of the skating rink, able to blade around the lake, to work and school, to your intimate rendezvous.