Cooper Flagg is going to have a ton of opportunity at the college level when it comes to NIL, but especially in today’s day and age, it does make sense to have representation.
What used to be unheard of in college sports is now commonplace: players having agents. No, these agents aren’t negotiating salaries with the schools the players compete for, but they can make a top prospect or college star quite a bit of money by way of NIL deals.
As such, it does make sense for a player like Flagg, the undisputed top 2024 college basketball recruit in the country, to sign with an organization like Creative Artists Agency (CAA) for NIL representation, and he recently did just that.