Food and Nutrition Tracking App MyFitnessPal announced a new set of tools and content to support members taking GLP-1 medications by helping them maintain proper nutrition and consistency while losing weight.
MyFitnessPal is a food and nutrition app that allows members to achieve their health goals through better food choices. It also provides users with health and fitness information, motivation, and a sense of progress.
Members enrolled in the GLP-1 plan will receive daily tips and encouragement on how to make the most of their eating and sleeping habits and learn the importance of nutrition during rapid weight loss.
Members will also have access to exercise videos focused on maintaining muscle while taking GLP-1 medications, medication tracking, a free recipe collection and in-app nutrition plan, and MyFitnessPal community forums to connect with other members who share your experience.
GLP-1s include brands such as Ozempic, Mounjaro, Wegovy and Zepbound.
“There is a real opportunity and need to provide free nutritional guidance and content to educate a growing population of people accessing GLP-1 weight loss medications so they achieve long-term sustainable results,” said Mike Fisher , CEO of MyFitnessPal, in a statement. .
THE BIGGEST TREND
My FitnessPal raised $18 million in a funding round in 2013 led by Kleiner Perkins Caufield & Byers. The company planned to use the funds to expand into international markets.
Sportswear brand. Under Armor purchased MyFitnessPal in 2015 for $475 million. The company sold the app to investment firm Francisco Partners in 2020 for $345 million.
My FitnessPal associated with Google Health Connect in 2023 to integrate continuous glucose monitoring tools into the fitness app. Android users who use glucose monitors can use the app to track correlations between the foods they eat and their glucose levels to monitor those levels more effectively and make better food choices.
The same year, the company Announced new features for its Wear OS app by Google users. The features allow users to track their daily progress without having to log into the app on a smartphone.
In January, MyFitnessPal appointed new CEO Mike Fisher. Fisher previously worked at AFK Partners, which specializes in helping technology companies scale their operations and the Etsy small business marketplace.
The health and fitness company announced a new feature in March. called sleep factors which allows users to visualize the impact sugar, water and exercise have on the overall quality of their sleep and how habits can affect their sleep.