Boston-based wearable fitness company WHOOP announced that it has expanded its language offerings and global presence, now shipping to 56 markets worldwide, including Hong Kong, Bahrain, Korea, Saudi Arabia, Qatar, Israel, Taiwan and Kuwait.
WHOOP wearable health tracker collects physiological data on heart rate, sleep, recovery and tension. Users also have the option to track their menstrual cycle. Its corresponding app displays health analytics, a diary that helps users track self-reported behavior, and personalized advice.
The company also announced that its app is available in Italian and Latin American Spanish, in addition to its existing language offerings of English, German and French. In a statement, the wearable company said additional languages will be available soon.
WHOOP named three new executives to its leadership team to support its growth, including Ed Baker as chief growth officer, Michener Chandlee as chief financial officer, and John Sullivan as chief marketing officer, who was promoted from within.
Baker was previously a leader at Facebook and Uber and founded AnyQuestion, a platform that answers user questions on various topics such as sports and health and wellness.
Chandlee previously held the positions of Chief Risk Officer at Nike and Chief Financial Officer of Nike’s Global Market. He was also CFO of sportswear manufacturer and retailer Fanatics.
“WHOOP is experiencing remarkable growth and momentum, particularly in new markets around the world. We are excited to open these new markets and provide access to WHOOP to over 125 million people,” said Will Ahmed, Founder and CEO of WHOOP , in a statement.
THE BIGGEST TREND
In 2020, the company achieved unicorn status after closing a $100 million Series E round, raising its valuation to $1.2 billion.
Less than a year later, the wearable technology company raised a whopping $200 million in Series F funding, bringing its total fundraising to $400 million and increasing its valuation to $3.6 billion.
HOWL acquired sports technology startup PUSH less than a month later. PUSH offered wearable sensors that can be placed in multiple locations on the body to help athletes and their coaches quantify weightlifting performance.
In 2022, WOW! eliminated 15% of its staff, affecting all departments of the company. The company noted that the economic environment created new challenges and uncertainty.
Last year, the company announced a partnership with OpenAI will leverage GPT-4 for its WHOOP Coach generative AI platform. The coach uses a WHOOP member’s goals, performance science, and biometric data to generate individualized, conversational responses to health and fitness questions.